Metro Regional Hospital Rfp For Enterprise Mobility...

GENERAL TERMS AND CONDITIONS Metro Regional Hospital RFP for Enterprise Mobility Management System 1. AGREEMENT A contract or agreement will be released, after award, for any work to be performed as a result of this RFP. The proposal, negotiated terms, and the contract will constitute the complete agreement between Respondent and MRH. If Respondent requires an additional contract, then Respondent should include their sample contract as an attachment to the proposal submitted for review. 2. ASSIGNMENT OF CONTRACT AND/OR PAYMENT This contract or agreement is personal to the parties herein and may not be assigned, in whole or in part, by the Respondent without prior written consent of Metro Regional Hospital. The Respondent herein shall not assign payments under this contract or agreement without the prior written consent of Metro Regional Hospital. 3. SUSPENSION OF WORK The Customer may in its sole discretion suspend any or all activities under the Contract or purchase order, at any time, when in the best interests of the State to do so. The Customer shall provide the Respondent written notice outlining the particulars of suspension. Examples of the reason for suspension include, but are not limited to, budgetary constraints, declaration of emergency, or other such circumstances. After receiving a suspension notice, the Respondent shall comply with the notice and shall not accept any purchase orders. Within ninety days, or any longer period agreed to by the Respondent, the

Consumer Behaviour Annotated Bibliography Free Essays

In this article Anisimova investigates the influence of corporate brand on attitudinal and behavioural consumer loyalty. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. We will write a custom essay sample on Consumer Behaviour Annotated Bibliography or any similar topic only for you Order Now The article is useful to my topic, because it identifies linkages between attitude and behaviour can be increased through brand personality. It also identifies that core values and personality are important paths to consumer loyalty. The main limitation of the article is that the research focused on one industry only (car industry), where brand loyalty is easier to determine. Thus the author indicate that further, more extensive, research needs to be undertaken to develop a more in-depth understanding of branding strategies in wider industries would be beneficial. This article will not form the basis of my research; however it will be useful supplementary information. Kaltcheva, V. D. and Parasuraman, A. 009, ‘Personality-Relatedness and Reciprocity Framework for Analyzing Retailer-Consumer Interactions’, Journal of Business Research’, Vol 62, Iss 6, pp 601 – 608 This article investigates four relational models for classifying retailer-consumer interactions to define the Personality-Relatedness and Reciprocity relational framework. The article investigates the use of this framework to identify t arget relational positioning, analyse actual relational positioning, formulate strategies to reach target and assess the effectiveness of these strategies. The article is useful to my topic, because it identifies the importance consumers place on retailer’s personality and the difference between consumer’s and retailer’s outcomes. The main limitation of the article is that the research is at an intermediate level that will inform propositions for future research. This article will not form the basis of my research; however it will be useful supplementary information. Capelli, S. and Helme-Guizon, A. , 2008, ‘Temperament: Measurement and Impact on Consumer Behaviour’, Recherche et Applications en Marketing, Vol 23, Iss 1. This article translates a measurement tool for temperament. The authors compare personality traits, and explores how it impacts on purchasing behaviours. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article is useful to my topic, because it identifies linkages between attitude and behaviour can be increased through brand personality. It also identifies that core values and personality are important paths to consumer loyalty. The main limitation of the article is that the research focused on one industry only (car industry), where brand loyalty is easier to determine. Thus the author indicate that further, more extensive, research needs to be undertaken to develop a more in-depth understanding of branding strategies in wider industries would be beneficial. This article will not form the basis of my research; however it will be useful supplementary information. How to cite Consumer Behaviour Annotated Bibliography, Papers

Counseling Ethics Decision Making Process

Question: Discuss about the Counseling Ethics Decision Making Process. Answer: Introduction: A moral or ethical dilemma arises when an individual encounters confusion in choosing between two options, each of which seems to have equally strong grounds to be chosen, and yet the person cannot choose both or more than a single alternative. The healthcare experts often encounter serious ethical moral dilemmas in situations which involve offering an ineffective life-sustaining therapy to a terminally ill person, or applying Euthanasia to a dying patient. However, the case of Susan Lee was indeed an exception. The 57 year old Singaporean surgeon had been making headlines in the newspapers since 2011, as she was accused of having charged an exorbitantly high amount of money while treating the sister of the Brunei Queen. The moral dilemma arising here is that should a doctor charge a hefty amount of $24.8 million simply because she was treating a member of the royal family, or should she charge the exactly same fee for each patient, irrespective of the economic or social differences (Christensen et al., 2014). On the one hand, it can be argued that even if Susan had charged an exorbitant amount of money from the royal family, they had been easily able to afford the huge sum of money, and hence one should not make a big story out of it. On the other hand, the counter-argument here is that a doctor should have an ethical obligation of curing and nursing her patient instead of trying to form a transactional relationship with her. However, the purpose of the essay is to resolve the inherent ethical dilemma that Susan Lim is confronting, and helping her resolve her dilemma with the help of the 8-step ethical decision model (Heyler et al., 2016). Discussion: The 8-step ethical decision model is a special model that helps one to resolve any dilemma by breaking down a problem by each step, examining the consequences, assessing the gravity of each consequence on the people involved, and thereby ultimately choosing the most befitting solution. The first step that needs to be concerned in this model is the identification of the problem. As far as the Susan Lim case is concerned, it has been observed that Susan Lim, the Singaporean surgeon is encountering a dilemma between two potential alternatives. On the one hand she deems it perfect to overcharge a patient who belongs to an affluent family, and can pay a lump sum amount of money in lieu of the high quality treatment she will deliver. However, on the other hand, she is aware that as a doctor her primary obligation lies in restoring health to a patient, regardless of the monetary benefits she is likely to receive through the same. Consequently, developing such transactional relation with a p atient might not only land Susan in trouble, but she would also have to violate the ethical codes of conduct of her profession. The next step here is the identification of the potential issues involved. The major ethical issue involved in this case is that despite being a healthcare expert who is entrusted with the duty of protecting the life of a patient, Susan is inclined to focus more on the materialistic benefits of her profession, rather than the professional obligation. She believes in overcharging the medical fee from a royal family that is unacceptable. On the other hand, there is no rigid rule as to how much a practitioner can charge from his patient, if he is treating him on a personal basis (Grant-Kel et al., 2016). Hence, the other issue here is who is going to determine the ethicality of the situation, as there is no strict ethical guideline in the healthcare industry as to how much can a physician charge his client for, in lieu of the service he is providing (Anderson Anderson, 2014). While the professional virtue is an important issue here, the business consideration is equally an important is sue. For Susan, offering healthcare service is her vocation, and she makes her living out of that. Hence, the other argument here is that if a business man can charge huge amount of money for the ordinary goods sold by him, is it unethical for Susan to charge huge amount of money from a patient who is capable of paying the same? The third step here is reviewing the ethical guidelines. As far as the ethical guidelines are concerned, there are little or no guideline is being formulated that can eliminate the commerciality of the health practitioners. Although the Singaporean High Court has twice announced that each health practitioner has a primary obligation towards the well-being of the patient, and thus he should refrain from overcharging a patient, there are no strict laws about the same. The ethical guidelines of the healthcare industry state that a health practitioner will always have a higher ethical duty towards the well-being of his patient, which should always triumph over his materialistic considerations (Jonsen, 2015). The next step to consider here is that it is necessary to know the relevant laws and regulations concerned here. Although there is no strict law against overcharging, and it is assumed that a patient would charge minimal amount of out his own accord, if a physician is being continually accused of overcharging the fee, he would be sued for professional misconduct and end up paying a huge amount of money as part of the penalty. The next step involved in this model, is that consultation has to be obtained from other experts about the ethicality of the decision to be taken (Doval et al., 2015). The Court as well as the Medical Council Board of Singapore has clearly stated that a doctor can never charge a fee higher than the market rate. Even if the patient agrees to the higher medical cost involved, the High Court of Singapore makes it a mandate that the ethical obligations of a patient should under any circumstance get an upper hand over any contractual obligations. In the next stage, it is important to consider the possible course of action, and act accordingly. Here, Susan is left with two alternatives- either she can consider the option of overcharging the patient, driven by her desire to achieve greater profit in her profession, or she can respect the ethical codes of conduct of her vocation, and charge the market fee, overlooking that the patient belongs to an affluent family. The seventh step to consider here is to weigh and assess the consequence of each possible course of action. As far as the first course of action is concerned, it is being observed that the patients family can accuse Susan of having overcharged the medical fee, and that is likely to ruin the reputation of the doctor, and can also mar the public attitude towards the ethical integrity of the doctors. Besides, the first alternative has a high probability of landing him amidst legal troubles as well (Chattopadhyay, 2015). On the other hand, if the second alternative is to be chosen, that is if Susan is prevented from choosing the option of overcharging her patient, the patients family would not accuse her or her family of anything wrong, and she would not have to encounter any legal penalty for having breached the moral codes of medical ethics. She would be able to remain true to her professional obligations as well. After considering and assessing the possible consequences of each action, it has been observed that Susan has two possible alternatives to act on, and given the choice to choose the right one, she should always choose the second alternative. The reason behind choosing the second alternative lies in the fact that Susan would face undesirable legal issues on overcharging a patient. The Singaporean government has mandated that a doctor should only charge fair and reasonable fees from his patients, and he should not prioritize his commercial benefits over ethical responsibility towards a patient. Although there is no ethical limit, as to what fee should be charged, if the patients family accuses the doctor of overcharging, she might end up paying $10000 in the form of penalty. Besides, if Susan would be legally sued, this might have a negative impact on her career prospects as well. Considering this, she should choose not to overcharge her patient, and even if she intends to charge high considering her expertise, the amount should be moderately high (Weaver, 2016). Susan Lims action of overcharging a patient, violating her ethical obligations towards a patient cannot be justified to be ethically a right alternative at all. However, if one has to defend her action, and comprehend the reason why she chose the option, the theory of Moral Subjectivism should be chosen. According to the theory of Moral Subjectivism, an action can be regarded to be morally right or wrong in accordance with what the subject, or the perpetrator of the action considers to be right or wrong. Thus, no action, according to this theory is intrinsically right or wrong, and if the subject deems his action to be ethically right, the action is right, regardless of what the social norms claim. As far as Susan Lim is concerned, she overcharges the medical fee, that is considered to be wrong as it is violating the ethical codes of conduct a medical expert is expected to follow. Susan Lim herself was well-aware that she was not charging an exorbitant amount of money from an impover ished or financially insolvent person, but rather she was charging a hefty amount from a member of the Royal family. The patient or her family, according to Susan, were financially powerful enough to afford the medical bill, without any difficulty (Barker, 2013). Another majo reason as to why Susan might have done this, or undergone the moral dilemma is that the dctor was one of the most recognized surgeons of Singapore, and hence she deemed it perfectly right to charge high, considering her higher skills and more acknowledged expertise. Susan herself might argue as well that despite being involved in a vocation that serves the welfare of the public, she just like any other person intends to earn penny through her profession. Thus, while a private tutor might sell his service at a higher fee, or a business man might sell his cookies at a higher price, she also wanted to sell her service in lieu of a higher amount. The theory of moral subjectivism claims that the rightness of an acti on solely depends on the thoughts and opinions of the perpetrator. Consequently, if one looks at Susan, one can find that Susans argument can well justify her position and the reason of her action. According to this moral theory, it is vain to criticize and judge the actions of other people, sa not only every one acts in their own interests, but each man works in accordance with what he feels to be a right action. Susan herself thought that her medical profession was the only source of income for her, and resultantly she chose to hike her fee, considering the expertise nad recognition she has earned over the years. Although in this way, with the help of the above theory, one may easily justify the moral position of Susan Lim, it is important to have a look at the limitations of this theory as well. As far as the theory is concerned, the rightness of an action is determined I terms of what the subject deemed to be right. Hwever, the major limitation of the theory lies in the fact that to each perpetrator of an action, his own perspective is right. Very few people suffer from a sense of repentence and accept that his action was wrong. Now, if one has to consider the rightness of an action in terms of the perspective of the doer, almost every action, including the wrong ones, have to be deemed to be right. Each action as such would have to be considered to be just. The thief stealing someone elses property must be justified if one has to consider that his perspective was right, as he wanted to bring money to his home at the expense of the hard work of other people (Tan, 2016). Hence in justifying the case of Susan Lim with the help of this theory lies in the fact that Susan Lim was wrong in her choice, and yet she thought that her action was right according to her perspectives. However, it is important to use ones own judgment and discretion, and object to an action, that is considered to be morally objectionable, regardless of what the subject thinks. Conclusion: To conclude, it should be noted that overcharging a patient is not legally or ethically acceptable. It should be noted that Susan or doctors like her often face an ethical dilemma, as they want to charge high and yet understand that the same is not an ethical option. However, it is important to resolve the ethical dilemma, and Susan should remember that she should comply by the ethical obligations of her profession, or else she might face penalty or imprisonment of 3 years. Considering this, Susan is being advised to refrain from overcharging the patient. Reference List: Anderson, M., Anderson, S. L. (2014, July). GenEth: A General Ethical Dilemma Analyzer. InAAAI(pp. 253-261). Barker, K. (2013). The Island Has Its Reasons: Moral Subjectivism in Fiction. Chattopadhyay, S. (2015). Corruption in Healthcare and medicine.Indian Journal of Medical Ethics,10(3), 153-189. Christensen, J. F., Flexas, A., Calabrese, M., Gut, N. K., Gomila, A. (2014). Moral judgment reloaded: a moral dilemma validation study.Frontiers in psychology,5, 607. Doval, H. C., Tajer, C. D., Borracci, R. A., Nuez, C., Samarelli, M., Tamini, S. (2015). Survey on Ethical Conduct Thresholds in Cardiologal Medical Practice in Argentina.Developing world bioethics,15(2), 68-75. Grant-Kels, J. M., Kim, A., Graff, J. (2016). Billing and up coding: Whatsa doctor-patient to do?.International Journal of Women's Dermatology,2(4), 149-150. Heyler, S. G., Armenakis, A. A., Walker, A. G., Collier, D. Y. (2016). A qualitative study investigating the ethical decision making process: A proposed model.The Leadership Quarterly,27(5), 788-801. Jonsen, A. R., Siegler, M., Winslade, W. J. (2015).Clinical Ethics: A Practical Approach to Ethical Decisions in Clinical Medicine, 8E. McGraw Hill Professional. Lim, J., Lee, D. (2013). Re-making Singapore healthcare. InSingapore Perspectives 2012: Singapore Inclusive: Bridging Divides(pp. 61-79). Tan, S. H. (2016). The Problems with Moral Subjectivism. Weaver, C. A., Ball, M. J., Kim, G. R., Kiel, J. M. (2016). Healthcare information management systems.Cham: Springer International Publishing.

Why did Romeo and Juliet die Essay Example

Why did Romeo and Juliet die? Paper Consider the major factors which may have played at in their death and comment on which you think is the most significant. From forth the fatal loins of these to foes A pair of star-crossed lovers take their life; Whose misadventured piteous overthrows We will write a custom essay sample on Why did Romeo and Juliet die? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Why did Romeo and Juliet die? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Why did Romeo and Juliet die? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Doth with their death bury their parents strife. From the opening scenes of the play it is made clear that these two children of the feuding families were destined to fall in love and eventually die together, but was it the actions of their friends that brought about their deaths or could it be that their deaths were just inevitable? Most people choose to believe that they have a sense of responsibility and can control their own lives; they suppose that their problems are caused by their own actions or by those influencing them. In my opinion though, Romeo and Juliet had no control what so ever, fate brought them together their lives were already mapped out for them and there was nothing to impair this. Romeo and Juliet could not have avoided coming in contact with each other, they were brought together by uncontrollable circumstances (fate). There were many events that conspired against Romeo and Juliet, for example the family feud. The brawl in Act 1 Scene 1 is ceased by Prince Escales who said If you ever disturb our streets again, Your lives shall pay the forfeit of the peace. However the Prince failed to stay loyal to his word, Romeos banishment and the fate involved with it is a prime factor in the deaths of Romeo and Juliet. In Act1 Scene1 the Princes words were quite the contrary. Was it intentional that a man of such high standard would go back on his word? However, if Mercutio had not taunted Tybalt in town whilst out with Romeo and Benvolio, Romeo would never of got into his fight with Tybalt and therefore would not have been banished. Perhaps, however, the fight initiated by Mercutio that hapless day was inevitable: could it be that Romeo was somehow destined to be exiled? Romeos famous words in Act3 Scene1 signify the point in the play where the tragedy really begins. This days black fate on moe days doth depend This but begins the woe others must end Romeos exile poisons all possibility of happiness for himself and Juliet. His exile causes Juliet great sorrow, greater than if he had been executed. Her parents, Lord and Lady Capulet were oblivious to the fact that Juliet was pining for Romeo and not Tybalt. They did not even consider her feelings when arranging her marriage to Paris, but why were they so determined? Was it because they loved their daughter and wanted to see her happy? No, Capulet only agreed to the marriage because Paris was of a higher status than them, so it would increase theirs in turn. Capulet did not care whether Juliet loved him or not, for she did not have a choice of whom she was to be married to. As a consequence of Capulets determination he drove his daughter to her own death. Was this deliberate or just fate? In my opinion it was fate, which caused the deaths of Romeo and Juliet. In the Oxford Dictionary fate is the inevitable destiny or necessity destined term of life; doom. Basically fate can be described as a preplanned sequence of events influencing ones life. Fate was the sole contributor to the deaths of the young lovers but there are more possibilities that I have to consider before I make my final decision. Chance and coincidence played a small part in the play, during the course of Act1 Scene2, the contrary happened, and happened by chance. As Romeo and Benvolio were nearing a public area a Capulet servant stopped them. After Romeo had read the guest list to the Capulet party Benvolio suggested that to relieve himself from the sadness for Rosaline, Romeo should attend the party and compare Rosalines beauty to the other female guests. An example of coincidence is evident here. If Rosaline had not been attending, Benvolio would not have encouraged Romeo attend which lead to him meeting Juliet. The encounter with the servant in the city set off an unlikely chain of events, but why out of all the people did he pick Romeo and Benvolio? Romeo and Juliets feelings were very strong, or so they thought. But why were they in such a hurry to get married when they knew their love could never be accepted as their families despised each other? Surely they knew deep down that their love was bound to end in tragedy but they were to afraid to talk about the consequences that their love could cause. Personally I believe in love at first sight but Romeo and Juliet rushed into marriage without knowing whether the feelings that they were experiencing were true or lasting. I think that in a way they did love each other, their love appeared to be unconditional because they would rather die than lose each other. Romeo and Juliet did love each other, their love contrasts with the hate of the feud. In Act1 Scene1 Romeo thought that he was in love with Rosaline but that was just a mere infatuation with her beauty not Rosaline herself, but when he spies Juliet for the first time he says: Did my heart love till now? Forswear it, sight! For I neer saw true beauty till this night. This shows that Romeos emotions are not deep: he is quickly moved to another girl or infatuation, Juliets beauty shows his fickle nature. Although I think that Romeo does love Juliet I do not think that his feelings are a strong as he makes out. Their first meeting is heavy with religious imagery, If I profane with my unworthtiest hand This holy shrine, the gentle sin is this, My lips, two blushing pilgrims, ready stand To smooth that rough touch with a tender kiss. The religious language used in this scene makes Romeo and Juliet sound pure and innocent. Romeo sneaks into the Capulet gardens after the party, he is flirting with the possibility of being caught and killed just to see Juliet. He overhears her declaration of love, they accept the social isolation of their love. This proves that they do not love each other that much because surely if they did then they would confess everything to their families but they clearly do not think that their love would survive if they did. Juliet has a heavy premonition when she says: I have no joy of this contract tonight, It is too rash, too unadvised, too sudden. The feud affects everything, Romeo and Juliet know that they were taking an almighty risk but they cannot help the way they feel or can they? The feud is inescapable, but Tybalt appears to be the only member of both families that is keeping the hatred alive. Even Capulet ordered Tybalt tolerate Romeo at their ball because he did not want Tybalt causing havoc. He shall be endured What, goodman boy, I say he shall, go to! He thinks that he is defending the honor of his family; he kills to defend his name. Tybalt does not think before he acts, Romeo is banished because of his sneaky actions. How can Romeo allow Mercutios death to go unavenged? The feud is purely about honor and money; they fight to defend their family name and that is all that matters. Capulet and Montague do not care who they hurt in the process, as long as they are not humiliated. The actions of some characters greatly influence the course of events in the play, the Nurse, Juliets committed servant who treated her almost like her daughter, (this might be because she lost her own daughter) changed the course of events by going behind Lord and Lady Capulets backs. If the Nurse had not preformed Juliets bidding and acted as her messenger, it is possible that Juliet would have given up on the idea of marriage to Romeo and the couples death would have been averted. However, there is a strong possibility that regardless of the Nurses influence, the couple would still have gone ahead with their doomed marriage once they had fallen in love. Friar Lawrence, Romeos confidant and assistant of Juliet in her final plan, changed the course of events by helping the young couple in their plans to marry and assisting Juliet in her scheme to be with Romeo once again. He is shown collecting plants and herbs to ensure that the audience knows about his knowledge and authority of the properties of plants when he gives Juliet the sleeping draught. If the Friar had not agreed to marry Romeo and Juliet, it is again possible that they would have given up on the idea of being together. On the other hand, Romeo and Juliet had been fated to marry and would have partaken in the ceremony one way or another no matter what the Friars decision. The Friar is portrayed as a spiritual guide to Romeo and a surrogate parent whom Romeo can confide his most private thoughts. The Friar only agreed to the marriage of Romeo and Juliet because he believed that their love could help impair the feud. In one respect Ill thy assistant be. For this alliance may so happy prove, To turn your households rancour to pure love. Friar Lawrence and the Nurse both act as instruments of fate. Juliets parents, Lord and Lady Capulet changed the course of the play by being so persistent and self-obsessed, they do love Juliet in their own way but they care more about status and money than they do about their own daughter. If Capulet had not agreed to the marriage of Paris and his daughter, Juliet would never have been forced to take such drastic actions that lead to her and Romeos deaths. So why did Romeo and Juliet die? Was it down to chance, no. Adolescent passion, slightly. The feud, partly. The actions of the Nurse, Friar Lawrence and the Capulets are mainly to blame. In my opinion though, the soul contributor to the tragic deaths of Romeo and Juliets death was fate. Nowadays, most people do not have much time for the theory of fate. They like to think that they can control their own destiny. But what if all our actions are already planned out, and no matter what we do the ultimate consequence will be the same? Some people argue that Shakespeare wanted us to believe this was the case with Romeo and Juliet.

jones essays

jones essays From the readings in this class there was one sentence that I thought could be compared to a work of art. The past is never there waiting to be discovered, to be recognized for exactly what it is.. I believe this has a correlation with the Cave painting in Lascaux, France. The Cavemen made these paintings hidden deeply in caves far away from where anyone else could see them. These hidden paintings that were found in the 1940s will always be a mystery. What were their thoughts and reasoning behind the paintings? Back in September 1940, sixty years ago, four teenagers traveling the hills of Perigord, in search of a passageway of local folklore, stumbled across an entrance to a cave. The entrance had been sealed for around 15,000 years. Simon Coencas, Georges Agnel, Marcel Ravidat, Jacques Marsal, found the hidden cave art of the past. The boys did not have equipment to search the caves so they decided to return the next day. Returning with equipment they explored the cave. Prehistoric paintings of deer, bison, and other animals covered the walls. The news of Lascaux traveled fast and the cave was accessible to the public. People came from all over the world to see the cave. The heavy traffic of visitors and change of atmosphere caused the colors and details of the art to fade and almost disappear. The once perfectly preserved, highly detailed prehistoric mural paintings could have been ruined by the large numbers of people going through the cave. In 1963, the cave was closed from public viewing. Only scientists could go into the cavesof Lascaux. Nowadays the cave has been returned to its initial state before discovery. It is now watched from a remote location by the Laboratoire de Recherche des Monuments Historiques. They record the slightest difference in hygrometry, temperature, and carbon dioxide gas. The cave paintings of Lascaux were discoved in the mid 1900s in France. These ...

Smart card Case Study Example | Topics and Well Written Essays - 500 words

Smart card - Case Study Example This proved to be a hindrance to the growth of the car because of the high waiting time. 2. There were 4 models of the car: Smart fortwo pure model for $11,590; Smart fortwo Passion Coupà © for $13,590; Smart fortwo Passion Cabriolet for $16,590; and smart fortwo BRABUS for 17,990 (smart fortwo, 2009). The advantages of owning a Smart Car includes low price, and low expenditure on fuel. However, the disadvantage is that only 2 people can be seated in the basic versions. The target customers for Smart Car are the small sized-families with no or one child with low budget. Those who have high travelling requirements also may intend to buy this car. This is because of its high fuel efficiency and low price. Before purchasing the car, it should be made sure that the car follows the safety features of USA. 3. In order to market the product, the company conducted city-tours, introduced the concept of Smart Towers in order to build the brand image. The car is marketed as a fuel-efficient, affordable stylish smart vehicle. The strategies shall be very effective in countries such as China because of the price range, and the fuel-efficiency of the car. Road shows in the major cities will help it get focus. The company shall try to get more mileage in road shows, have celebrity endorsers and the focus shall be to highlight the high fuel-efficiency and low price range aspect of the car. 4. The Smart Car which witnessed high demands during the time of launch has taken a drop in demand owing to similar launches by other companies. Various reasons can be attributed to this drop: Economic slowdown; Availability of more such products; poor distribution network. In order to boost the sales, the company needs to improve its marketing and branding exercises. The company also needs to improve its distribution channels. The company shall try to include Mercedes-Benz and smart car centers in the overall distribution channels rather than just relying on the

How Generation Y is Fitting into Today's Workforce Research Paper

How Generation Y is Fitting into Today's Workforce - Research Paper Example Generations values and concerns for an organization will always evolve with time, and employers who understand each generations perspective and the powers that shaped it, will have an upper hand when leveraging talent. Most employers are experiencing intergenerational conflicts; Boomers think Generation X tend to be impatient, Generation X view Boomers as being inflexible, while the both generations, consider generation Y spoilt for choice. Generation Y, on the other hand, view them as conservative and out of fashion (Nicole A. Lipkin 43). Generation Y, also referred to as GenMe or Gen Y can simply be described as the generation aged around eighteen to twenty five years that are motivated and technology savvy. Their behaviors and habits constrain their way of communication, working, acting, and how they relate to people. In other terms, this generation pertains to demographic cohort born between late seventies to mid nineties. This generation is heavily reliant on modern digital tech nology and media and expects fast information and entertainment due to its cultural diversity (Nicole A. Lipkin 45). Generation Y is adapting to the current workforce in several ways. With the current, competitive markets, most jobs require highly competent personnel, and Generation Y seem to always demand leadership roles, or perhaps climb the corporate ladder within a few months of their employment. This generation believes it deserves the position it demands, with or without experience. They expect immediate gratification resulting from their childhood, and do not intend to stay in the same position longer; they demand to be at the top of the organization within a short time. Employees of generation Y prefer performing their tasks remarkably and faster compared to their co-workers (Jean M. Twenge 8). Considering that a majority of the current workforce is headed for retirement, Gen Y is entering the workforce during a demographic shift. Considering that there might be a shortage of skilled workers, after boomers retire. Gen Y have been more tolerant of others opinions enabling them adapt ideas from older generations. With globalization becoming a current world trend, most of the Gen Y prefer being self-employed, rather than work for someone else. Although few among them succeed due to high start up rates. Globalization has encouraged Gen Y employees to join Unions, where they can share their views, exchange ideas, and find solutions concerning employment issues with members of other countries, and also act of a channel for learning new ideas (Jean M. Twenge 12). The current workforce demands vast ideas to be able to compete globally, and Gen Y does not only assist in replacing boomers, they bring with them fresh and better ideas, and tend to be a motivated and enthusiastic workforce. Gen Y is also widely using the media in redefining their career opportunities, ensuring they are up-to date with the relevant, required skills, and are aware of the jobs on dem and. For this generation, a decent job is not only defined by the monetary gains. Their selection for positions is driven by their behaviors. They do not take a job aimlessly, but because they feel motivated working there, implying that Gen Y is more focused on making a difference in their company and the society. As organizations demand, Gen Y appreciates technology only; when it is significant to them. Gen Y prefer filling an employment application online, and